Skip to main content WRAP logo The Standards Preloved certified standard Refillable certified standard Reusable certified standard Durable certified Home Process Contact Main WRAP site circular LIving Standar Logo

Shape the future with Circular Products

Setting a high bar for circular products

The way we make and use products today is putting pressure on our planet. The extraction and consumption of natural resources is driving greenhouse gas emissions, pollution, waste and habitat loss.

But there’s a better way – moving from the broken system of take, make, dispose to a new model of design, make and reuse. The circular approach to how we create and consume products can radically reduce waste and emissions, helping us build a more sustainable future.

WRAP’s Circular Living Standards support that shift. They set a high bar for circular products through an independent, science-based and data-driven certification process that recognises the intersection between circular product design and customer behaviour.

The Standards can support validation of your sustainability claims and help your business meet growing demand for circular products.

Circular LIVING STANDARD

PRELOVED

PRELOVED CERTIFIED icon

Reusable

REUSABLE CERTIFIED icon

Refillable

REFILLABLE CERTIFIED icon

Durable

DURABLE CERTIFIED icon

Certification bodies already involved

NSF logo nqa logo USB CERTIFICATION logo green circle certified logo

How to get certified

Get in touch

with WRAP here to fill out a form

Review

WRAP will review and send out details of certification bodies

Contact

with Certification Body to discuss process

Get certified

Receive licence

from Wrap

Benefits of being certified

In a world where businesses are expected to demonstrate their sustainability credentials, WRAP’s Circular Living Standards can help you strengthen your environmental claims – moving beyond good intentions.

By adopting the standards, your business can:

  • Stand out in a competitive market
  • Make credible, verifiable claims your customers can trust
  • Show leadership on ESG and sustainability goals
  • Qualify for the Amazon Climate Pledge Friendly programme
  • Stay ahead of evolving circularity regulations

Our certification sets a high standard – rigorous, science-based, and data-driven. As an independent environmental action NGO, WRAP’s standards can help your organisation demonstrate its commitment to designing products that minimise impact, eliminate waste and use resources more intelligently.

OUR PARTNERS

The standards have been developed with the following partners:

Amazon logo ELLEN MACARTHUR FOUNDATION logo NDF logo
Farmer fields

How wrap is transforming systems for circular living

Discover how WRAP is transforming broken systems for Circular Living for the benefit of climate, nature and people.

FREQUENTLY ASKED QUESTIONS

See all FAQs

The certification processes and requirements for the Circular Living Standards were developed through a rigorous, multi-stakeholder approach, following established international standards and best practices. The standard development process is facilitated by experienced international standards developers with expertise in creating product sustainability standards. These experts lead the technical and administrative aspects of the process, ensuring adherence to recognized guidelines such as those set by ISO.

Each one of the Circular Living Standards has a Standard Development Committee (SDC) made up of NGOs, industry experts, and relevant brands and/or retailers that contribute to the development of the standard. The SDC plays a role in ensuring the quality, applicability, and relevance of each standard by providing valuable data, insights and feedback.

The draft standards undergo a public consultation phase, allowing for broader stakeholder input and ensuring transparency in the development process. This step helps to identify and address any potential concerns or areas for improvement before the standards are finalised.
Each standard also undergoes a pilot, during which a number of volunteer organisations undergo the full certification process to validate the standard’s effectiveness and identify any necessary adjustments or refinements. SDC members will be offered the opportunity to take part in the pilots first.

WRAP is a global environmental action NGO catalyzing policy makers, businesses and citizens to transform the systems that generate food, textiles and manufactured products to create Circular Living. The Circular Living Standards will help us to achieve these goals by enabling consumers to choose circular products and raise the bar on circularity for brands, manufacturers and retailers.

WRAP will be the owner of the standards and operator of the certification scheme, responsible for developing the standards, and monitoring and operation of the certification scheme.

Third-party Certification Bodies will certify products to the standards. WRAP will approve Certification Bodies to offer certification against the WRAP Circular Living Standards.

The standards have been developed in collaboration with key partners including Amazon, the Ellen MacArthur Foundation and NSF, as a multi-stakeholder process.

Certification Bodies are third-party organisations that will independently assess an organisation’s products or processes for certification against the standard. There will be a separation of responsibilities between the standards owner (WRAP) and certification bodies, to ensure best practice delivery of certification, and to provide the highest level of assurance to all stakeholders.

The Circular Living Standards are intended to be global in scope, initially launching concurrently in the UK, US, and EU. The standards are being developed in alignment with relevant regulations and requirements across these regions. A product/business certification will cover products sold in the UK, US, and EU, eliminating the need for individual certifications per region.

Organisations outside these regions will still be able to apply for certification but, working with their Certification Body, they must first establish that the requirements of the standards do not contravene relevant local legislation.

Get Certified

Whether you are an organisation interested in getting your processes or products certified, a certification body wanting to join the scheme, or a manufacturer/brand wanting to contribute to standard development, please sign up here to register your interest and get involved.